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The worst advert ever?

I’m an avid motorcyclist, if I hear a bike going down the road from 10 miles away I will seriously spend the next 5 minutes looking for it just so I can make sure I’ve accurately guessed which bike it is based purely on the engine’s note (I’ve even been accused of being able to tell what colour it is by engine sound alone haha). One of my all time favorite bikes is the Ducati Monster, which reviewed by many is said to be a very lacking and dull motorcycle, well imagine my disappointment when I saw the advert for the new model available.

WHY?!? How can the guys over at Ducati America let this advert out to the public? Did they seriously sit back and think “YES THIS IS A MASTER PIECE!”. Who is it even aimed at? Who picked the voice actor and backing track at all to match the visuals which are 40% bollocks and 60% boring riding? It just doesn’t make any sense at all?! How ever I’m not the only one who has commented on the video, there seems to be a loud echo of how bad this ad is and it has now attracted a lot of negativity to the bike itself.

This is an advert made by someone who does not ride a motorcycle and if they do, they’re doing it wrong, oh so wrong.

Below is how to do it correctly, I’ll let you compare the two and ask, which one gives you more of a thrill?

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What’s the difference?

There might be a bit of confusion when it comes to using your Adobe Creative Suite, do I create a logo in Illustrator? Photoshop? What is best to create a website design Photoshop or InDesign? To be honest there are a few things you should take in to account when choosing your program.

As listed here, Illustrator is best for files that will be constantly resized as Photoshop is pixel based and InDesign can use work produced from both programs with ease while retaining the best typography settings out of the 3. As a rule of thumb you want to be using Photoshop for creating fixed size imagery, Illustrator for designing objects that will be resized for any number of reasons and InDesign for flyer, brochure and anything that requires good typography control.

Also, Microsoft word can suck it, InDesign 4 life!

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