Clever Paddy Power marketing!

I was wondering how long football fans would go without the banter of Manchester United’s retirement of Sir Alex Ferguson. You could argue that with him gone the team might not be able to keep up their standards. I’m not a massive fan of football myself but I keep an eye on the news now and again to see what’s what so when the news of Ferguson’s retirement was in full swing it got a lot of people asking the same question, “how well will they play now?”. Well as of January 2014 they’ve only won one match and on the 19th of January, they lost to Everton 3-1 which to say the least is incredibly disappointing.

So how did people react within the advertising and marketing world? Paddy Power unveiled this;

Ooooo that’s just down right cheeky but it has grabbed them a lot of attention! And rightly so, the box contains an accurate wax figure to mimic the legend, whilst the box itself clearly showing their brand’s colours and logo. So why the wax figure? There are rumours being passed around on his return after the current coach has failed to seal victories for the team. Who is responsible I hear you ask? According to this source, Lexis are the masterminds behind this stunt. Just goes to show that thinking outside the box generally is the best way to create a lot of hype.